Eight tips for creating impactful banner ads


Date: 27 August 2020

Banner ad in a city centre

Rome wasn't built in a day and neither are successful businesses. One of the most important steps during the start-up phase of your business, is implementing a robust marketing campaign to create a recognisable name and brand for your business. One way to do this is through eye-catching display advertising. For example, the use of an   in or around your business premises.

Standing apart from your competitions and understanding what your customers want is crucial for growth. When you cannot go and talk to customers in person about your products, your advertisements will do the talking for you. For this reason, you need to make sure your banners have an eye-catching design and a strong message that will communicate your message effectively and engage the customers.

A banner can help create a cohesive brand identity for your business and broadcast your message in your local area. Here are a few tips for creating the best designs for your banners and displays.

1. Determine the purpose of the banner

Before you begin designing your banner, you need to be clear what its purpose will be. Are you promoting an upcoming event such as the opening of your new store or an end-of-season sale? Is it to advertise a new product or service? Deciding the purpose of your ad is the first step in creating an exceptional design.

2. Colour

When customers are inside your premises, it's easy to control what they see and where you want to direct their attention. When they are outside it is much more challenging to attract their attention when there are hundreds of competing distractions such as other people, traffic, road signs and billboard ads from other businesses.

If you want to grab potential customer's attention, you need to make use of bold and attention-grabbing colours. If you're making a banner for branding purposes, use the colours that represent your brand as a theme. Ensure that you're using simple colours and not a confusing palette that will confuse passers-by.

3. Imagery

Like all design concepts, you should aim to keep the imagery simple. If you're adding images to your banner, ensure they set an appropriate mood but do not become the focal point of the banner. Use imagery that is clear at a glance. If you're promoting an event or a program, ensure the image is relevant.

4. Typography

宝贝求我我就停下来,你快一点好不好我快要到了You may be tempted to use fancy fonts that match your logo. However, you should remember that you don't always have a captive audience. Sometimes people are in a rush and will only get a fleeting glance of your banner. Be bold and sticking to sans serif fonts - especially if you are designing a banner for outdoor use. Choose one or two fonts that compliment your campaign. They should contrast with the background so they stand out rather than competing with the artwork.

5. Message

宝贝求我我就停下来,你快一点好不好我快要到了Keep the message simple. Passers-by do not have time to stand and read what has been written on your banner. One strong and impactful line is sufficient to drive your message home. Keep the primary message as the focal point such as date, website, social media handles, etc. The important thing is to attract interest. If a person is attracted by your punch-line, they'll come back for more details.

6. Quality

Another important thing about designing banners is that you should use high-quality materials, so they don't stand out for the wrong reasons. Customers will not be attracted by low-quality materials, poor images and badly designed graphics. Eye-catching and high-quality graphics create a good impression and encourage passers-by to check out your brand.

7. Size of the text

宝贝求我我就停下来,你快一点好不好我快要到了If you're creating a banner, ensure that the text is readable - even from a distance. The size of the text highlights the relative importance of each piece of text and can make different pieces of information appear more important. If you're highlighting the opening of a store, ensure that you give the date and name of the store prominence. This will encourage people take note and remember your message.

8. Design your banner creatively

宝贝求我我就停下来,你快一点好不好我快要到了It is possible to say quite a lot about your business and products without masses of copy if you use a creative, professional and impactful design. What you say and how you say it can create strong, positive feelings about your business. Sometimes, even the most minimal of adverts is enough to drive home your message.

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