Direct marketing

宝贝求我我就停下来,你快一点好不好我快要到了Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Smiling marketing manager using a bright blue headset to contact her customers
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Direct marketing - overview

Direct marketing is ideal for small businesses as it's highly targeted, cost-effective and simple to DIY. Our guide to how to get started.

Your mailing list
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Your mailing list - overview

To get results from direct marketing you need a targeted, clean and up-to-date mailing list that complies with regulations. Read our introduction.

Creating a mailshot
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Creating a mailshot - overview

Your mailshots need to maximise responses - from catching attention to clearly communicating your offer and what to do next. Our guide to the basics.

Mobile and text marketing
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Mobile and text marketing - overview

More than 94% of UK adults have a mobile phone, and it goes everywhere with them - making it the ideal way to get your messages read. Our overview.

Leafleting
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Leafleting - overview

宝贝求我我就停下来,你快一点好不好我快要到了The basics you need to know about leafleting to advertise your local business - how to create, distribute and measure response to your flyers.

Marketing with your database
Article

Marketing with your database

宝贝求我我就停下来,你快一点好不好我快要到了 A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

White database with marketing information written on them
FAQs

Marketing with your database FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Marketing by text - checklist
Article

SMS marketing - checklist

Ten top tips on giving your mobile marketing campaign a better chance of achieving your objectives.

Using direct marketing - checklist
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Using direct marketing - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Writing a mailshot
Article

Writing a mailshot

宝贝求我我就停下来,你快一点好不好我快要到了 A good mailshot catches attention, maintains interest and encourages the reader to take action. Find out how to write an effective mass mailing.

Closeup of a man holding a green pen pointing at his iPad
Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

A dictionary page with Plan A and Plan B highlighted in different colours
Article

How to learn from your marketing mistakes

宝贝求我我就停下来,你快一点好不好我快要到了 It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

The power of door drop marketing
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The power of door drop marketing

宝贝求我我就停下来,你快一点好不好我快要到了 Looking for a cost-effective way to reach new customers? Door drops are not just affordable - they are versatile, highly targeted and effective.

'BIG DATA' road sign directing you left
Article

Understand your customers better with big data

宝贝求我我就停下来,你快一点好不好我快要到了 Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?

Two men holding a clipboard in a print shop
FAQs

Buying print FAQs

Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.

Three red arrows have hit a target saying direct mail
FAQs

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

Yellow measuring tape on a wooden table at 8cm
Article

Getting the measure of your marketing

宝贝求我我就停下来,你快一点好不好我快要到了 Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

How small firms can get real results with CRM
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How small firms can get real results with CRM

宝贝求我我就停下来,你快一点好不好我快要到了 Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales.

A letterbox{{}}
Article

How to create successful mailings

宝贝求我我就停下来,你快一点好不好我快要到了 Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.

Tool

Postage printing online service

宝贝求我我就停下来,你快一点好不好我快要到了 Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.

Article

Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.

Tool

Royal Mail mailing services

Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

Article

Secrets of good writing

宝贝求我我就停下来,你快一点好不好我快要到了 Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Article

SMS marketing: a buyer's guide

宝贝求我我就停下来,你快一点好不好我快要到了 SMS marketing can be effective, but there’s more to it than just sending texts. So how do you choose the right provider and ask the right questions?

FAQs

Telemarketing FAQs

Useful FAQs on using telemarketing for your business, from planning a campaign and deciding on a script to costings and incentivising staff.

Orange melon cut into 12 segments
Article

The art of customer segmentation

宝贝求我我就停下来,你快一点好不好我快要到了 Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Article

Your guide to buying mailing lists

宝贝求我我就停下来,你快一点好不好我快要到了 Buying a mailing list can be fraught with pitfalls. John Keating has eight valuable pieces of advice to help you source the right mailing list.

Writing mailshots and emails - checklist
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Writing mailshots and emails - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Writing to customers and prospects, via email, leaflets or direct mail, can be an effective way to promote your business. Here's how to get results.