Running a direct mail campaign

Running a direct mail campaign can offer a healthy return on investment for many small businesses. Find out how to improve your chances of success.

Using direct marketing - checklist
Article

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

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Article

Address your customers in your marketing messages

宝贝求我我就停下来,你快一点好不好我快要到了 Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

A dictionary page with Plan A and Plan B highlighted in different colours
Article

How to learn from your marketing mistakes

宝贝求我我就停下来,你快一点好不好我快要到了 It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Three red arrows have hit a target saying direct mail
FAQs

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

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Article

Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

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Article

How to create successful mailings

宝贝求我我就停下来,你快一点好不好我快要到了 Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.

Tool

Postage printing online service

Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.

Tool

Royal Mail mailing services

宝贝求我我就停下来,你快一点好不好我快要到了 Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.