Running a direct mail campaign

Running a direct mail campaign can offer a healthy return on investment for many small businesses. Find out how to improve your chances of success.

Using direct marketing - checklist

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

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Address your customers in your marketing messages

宝贝求我我就停下来,你快一点好不好我快要到了 Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

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How to learn from your marketing mistakes

宝贝求我我就停下来,你快一点好不好我快要到了 It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Three red arrows have hit a target saying direct mail

Direct mail FAQs

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

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How to create successful mailings

宝贝求我我就停下来,你快一点好不好我快要到了 Good mailings can help to boost immediate sales but great mailshots can help you understand your customers and develop lasting relationships.


Postage printing online service

Use this helpful online service from Royal Mail to print postage labels from the comfort of your own office without needing to buy stamps.


Royal Mail mailing services

宝贝求我我就停下来,你快一点好不好我快要到了 Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.