Exhibitions and events

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

A smiling woman takes a break from networking at a business exhibition
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Exhibitions and events - overview

Start here - find out how attending and displaying at exhibitions and events can benefit your business, and learn how to build your network.

Exhibiting
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Exhibiting - overview

宝贝求我我就停下来,你快一点好不好我快要到了Exhibitions provide the chance to display or demonstrate your products and meet customers face-to-face. Learn how to make the most of exhibitions.

Visiting a trade show
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Visiting a trade show - overview

宝贝求我我就停下来,你快一点好不好我快要到了To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

Networking
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Networking - overview

宝贝求我我就停下来,你快一点好不好我快要到了The basics of how to network effectively - from initial contact to building relationships, rapport and trust and keeping lines of communication open.

Holding your own event
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Holding your own event - overview

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

Exhibitions
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Exhibitions

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.

'Do' and 'Don't' written in a notepad with light bulbs surrounding it
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Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

An exhibition
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Dos and don'ts when visiting a trade show

宝贝求我我就停下来,你快一点好不好我快要到了 Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

Cartoon lectern with multiple TV's portraying an exhibition
FAQs

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

Concorde tail fin
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Hosting your own event in an unusual location

宝贝求我我就停下来,你快一点好不好我快要到了 Before you book a predictable venue, it can be worth looking around for a more unusual setting that could turn your event into a special occasion.

How SMEs use exhibitions to market their products
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How we use exhibitions to sell our products and services

宝贝求我我就停下来,你快一点好不好我快要到了 Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.

A small chalk board sat on a table next to a cup of tea and mobile phone
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Is your business ready to exhibit?

宝贝求我我就停下来,你快一点好不好我快要到了 Exhibiting at trade shows can raise your profile and generate sales, if you're well-prepared. The groundwork you need to put in before going to a trade show, to maximise your success on the day..

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Planning your follow-up after an event

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.

Paper chain cutout showing a team of people holding hands on fake grass
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Create a team networking culture

宝贝求我我就停下来,你快一点好不好我快要到了 Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?

How I conquered my networking nerves
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How I conquered my networking nerves

宝贝求我我就停下来,你快一点好不好我快要到了 Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.

Group of employees in suits networking with each other
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How networking benefits my business

宝贝求我我就停下来,你快一点好不好我快要到了 Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

A man in a suite stood folding his arms at a networking event
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Improve your soft skills for better networking

宝贝求我我就停下来,你快一点好不好我快要到了 The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?

Lots of multicoloured pencils grouped together
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Make the most of your networking options

宝贝求我我就停下来,你快一点好不好我快要到了 Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?

Seven ways to give your presentations maximum impact{{}}
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Seven ways to give your presentations maximum impact

宝贝求我我就停下来,你快一点好不好我快要到了 Presentations are crucial in business communication - from industry conferences to pitching to potential clients. Here are seven ways to get them right.

Penguins: business networking
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The power of networking

Networking is a business and personal marketing tool that will deliver your overall business and marketing strategy. Lay your foundations for success.

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What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.

Exhibiting - checklist
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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.