Market research

宝贝求我我就停下来,你快一点好不好我快要到了Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Market research
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Market research - overview

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

New product research
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New product research - overview

宝贝求我我就停下来,你快一点好不好我快要到了Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

Market analysis
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Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Benchmarking
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Benchmarking - overview

Benchmarking can help you assess the success of your business strategy and methods. What you need to know to get started.

Choosing a market research agency
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Choosing a market research agency - overview

宝贝求我我就停下来,你快一点好不好我快要到了If you don't have the time or expertise to do your own market research, an agency can help. Our guide to getting the results you need.

Engineers having a conversation at a building site
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Sector trends - overview

宝贝求我我就停下来,你快一点好不好我快要到了What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? This overview gives five examples of how seemingly small changes can have a major impact on a sector for years to come.

Benchmarking
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Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

A businesswoman carries out market research online
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Using the internet for research

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

Graphs and market analysis
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Essential guide to market research

宝贝求我我就停下来,你快一点好不好我快要到了 Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

Man holding a pen showing market research on a piece of paper on a clipboard
FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

Carrying out market research - checklist
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Carrying out market research - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

Sourcing information about your market - checklist
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Sourcing information about your market - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Use published market research and your own research to get data you need to target new opportunities, and understand your customer's wants and needs.

Article

Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Group of employees sat around a table working on marker research
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How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

A marketing team analyse the lastest qualitative market research results
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What is qualitative research?

宝贝求我我就停下来,你快一点好不好我快要到了 Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

Man in a purple top using a tablet to complete a customer questionnaire survey
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How to create effective customer questionnaires

宝贝求我我就停下来,你快一点好不好我快要到了 The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

DIY market research
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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Article

Q&A: Marketing plans

宝贝求我我就停下来,你快一点好不好我快要到了 Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

Woman in a light blue top giving thumbs up
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Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Yellow measuring tape on a wooden table at 8cm
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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

A man sitting in front of a computer looking at consumer panels online
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How to use online consumer panels

宝贝求我我就停下来,你快一点好不好我快要到了 If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

A viewfinder
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Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

Yellow scrunched up pieces of paper on a white background representing lightbulbs
FAQs

New product development FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

Article

Spotting gaps in your market

宝贝求我我就停下来,你快一点好不好我快要到了 Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}
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Why benchmark your business?

宝贝求我我就停下来,你快一点好不好我快要到了 Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Test tubes - Why you must test for success
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Why you must test for success

宝贝求我我就停下来,你快一点好不好我快要到了 When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.

New product development
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New product development

宝贝求我我就停下来,你快一点好不好我快要到了 Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Article

Q&A: Market research for start ups

宝贝求我我就停下来,你快一点好不好我快要到了 Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

Roll of receipts printing paper
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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Article

What can businesses learn from price comparison sites?

宝贝求我我就停下来,你快一点好不好我快要到了 Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

A main checks the lable on a bottle of wine to assess the value for money.
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A guide to price comparison websites

宝贝求我我就停下来,你快一点好不好我快要到了 Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.