Questionnaires, surveys and focus groups

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.


What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

A marketing team analyse the lastest qualitative market research results

What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

Man in a purple top using a tablet to complete a customer questionnaire survey

How to create effective customer questionnaires

宝贝求我我就停下来,你快一点好不好我快要到了 The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

DIY market research

How to conduct DIY surveys online

宝贝求我我就停下来,你快一点好不好我快要到了 For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

A man sitting in front of a computer looking at consumer panels online

How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.