Questionnaires, surveys and focus groups

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.

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What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

A marketing team analyse the lastest qualitative market research results
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What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

Man in a purple top using a tablet to complete a customer questionnaire survey
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How to create effective customer questionnaires

宝贝求我我就停下来,你快一点好不好我快要到了 The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

DIY market research
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How to conduct DIY surveys online

宝贝求我我就停下来,你快一点好不好我快要到了 For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

A man sitting in front of a computer looking at consumer panels online
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How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.