Branding

Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of your business.

'BRAND' brainstorm written on piece of paper with ideas around the centre
ARTICLE

Branding - overview

宝贝求我我就停下来,你快一点好不好我快要到了No idea whether your business needs a brand? The basics of how to create a valuable brand and how to exploit it for business advantage.

Person building a sign saying 'BRAND'
Article

Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

Changing your business name - checklist
Article

Changing your business name - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 What you need to do if you change the name of your business, from notifying Companies House to updating your website and literature.

Creating a brand
Article

Creating a brand

宝贝求我我就停下来,你快一点好不好我快要到了 Small businesses can create an effective brand by examining how the business works and what it means to customers. Our guide to business branding.

Design
Article

Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

'BRAND' written on  multiple wooden dice resting on a wooden table
Article

Four ways to improve your brand equity

What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.

Small business branding
Article

I'm a small business - why do I need a brand?

宝贝求我我就停下来,你快一点好不好我快要到了 If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

Blue computer keyboard with register a trademark written on a red key
Article

Registering trade marks

宝贝求我我就停下来,你快一点好不好我快要到了 If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Rebranding your business
Article

Rebranding your business

Rebranding can give new impetus to a business whose brand is underperforming. When to rebrand and how to make your new brand a success

A business man checks the first proof of his new marketing materials
Article

Quality marketing materials on a budget

宝贝求我我就停下来,你快一点好不好我快要到了 How your business might be able to produce quality marketing materials without spending a lot of money.

Group of people sat around a 'Branding' brainstorm on a large piece of paper
Article

Branding on a shoestring

Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

Man in a suit pressing white 'BRAND' sign at the camera
FAQs

Building a brand FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

Notepad with 'Unique Selling Points' written in pen across two pages
Article

Developing your USP: A step-by-step guide

宝贝求我我就停下来,你快一点好不好我快要到了 A useful step-by-step guide to creating a unique selling point (USP) for your small business, and identifying that gap in the market.

Employing a designer
Article

Employing a designer

宝贝求我我就停下来,你快一点好不好我快要到了 Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Creative team gathered around a desk with coloured pencils and photos on the desk
Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Coloured pencils - How to get the best out of a creative team
Article

How to get the best out of a creative team

宝贝求我我就停下来,你快一点好不好我快要到了 Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

How to look like a bigger business
Article

How to look like a bigger business

Customers can worry about small firms, fearing they lack the capacity and experience to match their bigger competitors. So how can you look bigger?

Male hand holding blank business card to another male hand
Article

Protecting trading names and brands

宝贝求我我就停下来,你快一点好不好我快要到了 Find out how you can stop others from damaging your business by registering or using the same or similar names or brands to yours.

Article

What's your personal brand?

People don't only have perceptions about products, services and organisations - they also develop perceptions about the people they meet.

Woman holding out a business card towards the camera
Article

Choosing a name for your business

宝贝求我我就停下来,你快一点好不好我快要到了 The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.