Cost-effective marketing

Any marketing activity takes time and, for the small business owner, time is money. Cost-effective marketing is about getting a measureable return.

 

Cost-effective marketing
ARTICLE

Cost-effective marketing - overview

宝贝求我我就停下来,你快一点好不好我快要到了How to market your business on a shoestring, and why measuring, testing and fine-tuning is the key to getting the biggest bang for your buck.

Multiple people pointing to different parts of an advertising methods board
Article

11 cheap or free advertising methods

宝贝求我我就停下来,你快一点好不好我快要到了 11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.

Woman holding out coins - improve your offer
Article

Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

How to compete with bigger rivals
Article

How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Group of employees in suits developing their business-to-business operation
Article

How to develop your business-to-business operation

宝贝求我我就停下来,你快一点好不好我快要到了 If you really want to be successful in developing your business-to-business operation, here are five smart things you should do now.

A female cosmetic dentist treats a patient
Article

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

How to set up a successful marketing collaboration
Article

How to set up a successful marketing collaboration

宝贝求我我就停下来,你快一点好不好我快要到了 Five steps to forming strategic marketing collaborations with other businesses - one of the most cost-effective ways to reach new audiences.

Article

Use market research to cut costs

Knowing what your customers value the most about your products can help you to identify areas where you can cut costs without losing product value.