Setting prices right is a crucial task. Go too high or low and it can have disastrous consequences for your business. Find out how to set prices.


Pricing - overview

Your business needs to get pricing right. The basics on the different pricing strategies you could use, and what you need to consider.

A man is working out the price he should set

How to price your service

宝贝求我我就停下来,你快一点好不好我快要到了 Pricing a service can be trickier than pricing a product. Getting it right means accurately valuing your time and expertise. Pick up other advice.

Computer screen with sale writing on it

Seven ways to price your product

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.


Ten ways to increase your margins

Firms are always searching for ways to trim their costs and increase their revenue, in good times and in bad. Make your business leaner and fitter.

Shaking hands on an accepted quote for new business

Winning business after you've sent the quote

宝贝求我我就停下来,你快一点好不好我快要到了 Providing quotes for new customers is time-consuming and not always successful. Ben Dyer explains how to improve your conversion rate.

Business partners working out product pricing

Essential guide to pricing your product or service

宝贝求我我就停下来,你快一点好不好我快要到了 Your prices can have a dramatic effect on sales and profits - the right price is competitive while protecting your profit margins. Our overview.


Pricing FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Need-to-know answers to ten questions frequently asked by small-business owners when they need to set prices for their products or services.

Don't compete on price

Don't compete on price

Competing on price threatens your margins and your reputation. Ben Dyer explains why small business owners should avoid price-cutting.

Roll of receipts printing paper

Choose a pricing strategy

宝贝求我我就停下来,你快一点好不好我快要到了 Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Paper game

Why value-based pricing works best

Value-based pricing is about coming up with a price that your customers are willing to pay. Pricing strategist Mark Stiving explains.

Ten ways to keep your products competitively priced - Receipt

Eight ways to keep your products competitively priced

宝贝求我我就停下来,你快一点好不好我快要到了 Regular sales are vital for your business. So how can you ensure your products and services remain keenly priced and relevant to your market?

Two people looking a shopping receipt discussing how to raise prices

I need to raise prices but fear I'll lose sales

宝贝求我我就停下来,你快一点好不好我快要到了 Increasing prices involves risk, but if you handle things carefully you can avoid upsetting customers, while achieving your goal of boosting margins.

A main checks the lable on a bottle of wine to assess the value for money.

A guide to price comparison websites

宝贝求我我就停下来,你快一点好不好我快要到了 Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.