Product development

Your product mix should be aligned with your wider marketing strategy. Some key considerations when your business is developing new products.

Product development
ARTICLE

Product development - overview

宝贝求我我就停下来,你快一点好不好我快要到了Our guide to product development, including customer research, market positioning, the product life cycle and how to keep your product range fresh.

Create a prototype
Article

Create a prototype

宝贝求我我就停下来,你快一点好不好我快要到了 Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.

Design
Article

Design

Effective use of design in your business can increase sales, reduce costs and present a new image to customers. Our guide to getting design right.

Produce sustainable products and services
Article

Produce sustainable products and services

宝贝求我我就停下来,你快一点好不好我快要到了 How to design your products and services for sustainability - from development through to production and delivery to end of life and disposal.

Young businessman holds the words: Quality assurance
article

The importance of quality assurance

宝贝求我我就停下来,你快一点好不好我快要到了 Quality assurance is paramount in the development of new products. It helps build brand reputation, customer loyalty and minimises the risk of launching new products.

A man in a suit with the wording intellectual property across the screen
Article

Make money from your intellectual property

宝贝求我我就停下来,你快一点好不好我快要到了 Your firm's intellectual property may include anything from website content to your company logo. To exploit it you will need to protect it legally.

Yellow scrunched up pieces of paper on a white background representing lightbulbs
FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

Woman writing on a package with other packaging in the background
FAQs

Packaging FAQs

Everything on choosing and sourcing the right packaging, passing on the costs to your customers and finding your way through the regulations.

Special deal sign advertised in a shopping mall
Article

Ten ways to promote a new offer

宝贝求我我就停下来,你快一点好不好我快要到了 Try these road-tested techniques to make sure your target customers know you have an attractive new product or service on the market.

Preparing for ISO 9000 - checklist
Article

Preparing for ISO 9000 - checklist

The ISO 9000 family of standards helps businesses put quality management processes in place. Read our tips for getting accredited under ISO 9000.

New product development
Article

New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Innovation
Article

Innovation

Innovating isn't a luxury, but an essential if you don't want to be left behind. How to use innovation to improve and expand your products.

Product designer uses design software to develop new products
Article

Developing new products - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Use this checklist to help to develop new products, from developing new ideas to setting budgets, deciding on product specification and prototyping.