SWOT analysis

A SWOT analysis is a simple but powerful tool that can help you gather information to make a proper assessment of your business and your market.

SWOT analysis
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SWOT analysis - overview

Where to start with SWOT analysis, what to include, where to find the information and how to use it to help your business survive and thrive.

Stylish businessmen with tense faces representing business competition and confrontation.
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A competitor has opened up near my business

宝贝求我我就停下来,你快一点好不好我快要到了 How to safeguard your business when a competitor opens up nearby, and even benefit from it in the long term: there may well be room for both of you.

SWOT analysis
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Essential guide to SWOT analysis

宝贝求我我就停下来,你快一点好不好我快要到了 SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

SWOT analysis
Article

SWOT analysis

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

Woman in a white shirt holding bags looking through a pair of binoculars
Article

Do you know what your competitors are up to?

宝贝求我我就停下来,你快一点好不好我快要到了 Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.

How to compete with bigger rivals
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How to compete with bigger rivals

宝贝求我我就停下来,你快一点好不好我快要到了 Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

A man and woman having a meeting over a desk about being reliant on a single customer
Article

I'm too reliant on a single customer

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

Benchmark your business{{}}
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Why benchmark your business?

宝贝求我我就停下来,你快一点好不好我快要到了 Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.