Your marketing plan

宝贝求我我就停下来,你快一点好不好我快要到了Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Your marketing plan
ARTICLE

Your marketing plan - overview

宝贝求我我就停下来,你快一点好不好我快要到了Start here - our simple guide to creating an effective marketing plan, why you need one, what information you need and what it needs to cover.

Young marketing team creating their marketing plan in a rustic office
Tool

Marketing plan template

Use our marketing plan template to create a detailed marketing plan to help identify key marketing activities for your small business.

Woman holding out coins - improve your offer
Article

Ten ways to improve your offer

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them?

How i created a marketing plan for my business - Sara Brown
Article

How I created a marketing plan for my business

宝贝求我我就停下来,你快一点好不好我快要到了 Creating a marketing plan can be challenging. Here Sara Drawwater explains how she developed a plan that worked for her design business.

Plugging the profit leaks in your business
Article

Plugging the profit leaks in your business

宝贝求我我就停下来,你快一点好不好我快要到了 Are you losing profit without realising it? Every business has leaks where revenue can disappear. But you have to spot them before you can mend them.

A female cosmetic dentist treats a patient
Article

How to market a professional practice

宝贝求我我就停下来,你快一点好不好我快要到了 Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

A person carrying lots of shopping bags
Article

Is there a market for your new product or service?

宝贝求我我就停下来,你快一点好不好我快要到了 Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

FAQs

Planning your marketing FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Profitable marketing for small businesses means identifying gaps in the market missed by mass providers. These FAQs can help you get it right.

Article

Six ways to make your small business look bigger

宝贝求我我就停下来,你快一点好不好我快要到了 Being small can give you an advantage, but sometimes appearing to be larger than you are is a wiser strategy. So how can a small business look bigger?

Article

Ten tips for building a knowledge-based business

宝贝求我我就停下来,你快一点好不好我快要到了 Marketing challenges for knowledge-based businesses are different from firms selling products. Here's how to spread the word about your business.