Media advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Media advertising
ARTICLE

Media advertising - overview

宝贝求我我就停下来,你快一点好不好我快要到了The basics you need to know about raising your business profile through advertising, and how to make sure your campaigns are successful.

Media advertising strategy
ARTICLE

Media advertising strategy - overview

宝贝求我我就停下来,你快一点好不好我快要到了How to make sure your advertising is planned well for the best return on investment - from understanding your audience to measuring responses.

Sponsorship
ARTICLE

Sponsorship - overview

宝贝求我我就停下来,你快一点好不好我快要到了Corporate sponsorship can position your business as an expert in your field, or one with strong community links. How sponsorship could work for you.

Writing an advertisement
ARTICLE

Writing an advertisement - overview

Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

Brown leather wallet on a white piece of paper that says 'PROJECT'
Article

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Article

Writing an advertisement

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

Writing an advertisement - checklist
Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Man using a laptop to look at an advertising strategy website
FAQs

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Man in a blue shirt and tie holding a megaphone in front of his face
Article

Have you got an advertising slogan? Do you need one?

宝贝求我我就停下来,你快一点好不好我快要到了 Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

Article

Q&A: The future of outdoor advertising

宝贝求我我就停下来,你快一点好不好我快要到了 Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.

Video

TV advertising on a shoestring

宝贝求我我就停下来,你快一点好不好我快要到了 It's not true that only big brands can afford to advertise on TV. With some creativity and forward planning, a small outlay can go a very long way when it comes to raising awareness.

FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Letters on a typewriter{{}}
Article

Employing a copywriter

宝贝求我我就停下来,你快一点好不好我快要到了 A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Employing a designer
Article

Employing a designer

宝贝求我我就停下来,你快一点好不好我快要到了 Commissioning a professional graphic designer can ensure that your stationery and marketing collateral impress, but how do you find the right one?

Sticker with the wording "bakery" put on clear glass window of a cafe
article

Four ways to promote your business with stickers

宝贝求我我就停下来,你快一点好不好我快要到了 Online platforms are increasingly saturated so why not try a different approach? Stickers are cheap, flexible and can be used in a multitude of ways.

Creative team gathered around a desk with coloured pencils and photos on the desk
Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

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Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Article

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.