Writing an advertisement

The key to writing a successful ad is knowing what your audience wants. Be clear on what you can offer them and what you are trying to achieve.

Writing an advertisement
ARTICLE

Writing an advertisement - overview

宝贝求我我就停下来,你快一点好不好我快要到了Our guide to the basics of writing a successful advert, from grabbing attention to getting your message across and encouraging a response.

Article

Writing an advertisement

A well-written and well-placed advertisement can significantly increase your brand exposure and drive sales. The key principles of writing an advert.

Writing an advertisement - checklist
Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Man in a blue shirt and tie holding a megaphone in front of his face
Article

Have you got an advertising slogan? Do you need one?

宝贝求我我就停下来,你快一点好不好我快要到了 Great slogans are remembered for years, but there are hundreds of bland and downright dishonest ones. Drayton Bird provides his thoughts on slogans.

FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

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Article

Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Article

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Advertising board
Article

Essential guide to advertising

Advertising can be an effective way to reach large numbers of target customers. Our guide to evaluating your options and measuring results.