Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Male and female co-workers review the results of their online marketing
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Online marketing - overview

How to market your business online - from your website to advertising, content marketing, search engine optimisation, email marketing and more.

Content marketing
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Content marketing - overview

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

Apps and online tools
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Apps and online tools - overview

宝贝求我我就停下来,你快一点好不好我快要到了You can do nearly anything on your smart phone, from checking emails to tweeting and sharing documents. Our introduction to business apps.

A woman holding out a blue post it note with the @ sign on it
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Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

Finger selecting the words online advertising on touch screen displaying set of icons
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Online and PPC advertising - overview

宝贝求我我就停下来,你快一点好不好我快要到了Our overview of the different ways to advertise online, how you pay for online ads, and how to make sure your ads are cost-effective

A web developer suggests website improvements to a female entrepreneur
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Your website - overview

Your website is an essential tool. How to create a site that meets your business needs, gives the right impression and stays up to date.

Ecommerce
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Ecommerce - overview

宝贝求我我就停下来,你快一点好不好我快要到了Our overview of what to think about when setting up an ecommerce website, from planning to design, analytics, customer service and logistics.

SEO
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SEO - overview

It can be difficult to know the right thing to do to make your site visible on search engines, and competition is fierce. This is an overview of the SEO basics.

Dealing with a web designer - checklist
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Dealing with a web designer - checklist

Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.

Designing your website
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Designing your website

宝贝求我我就停下来,你快一点好不好我快要到了 Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

Business owner looking after his ecommerce business
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Ecommerce

宝贝求我我就停下来,你快一点好不好我快要到了 Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Image of some aspects of SEO
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How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

Keywords: a beginner's guide
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Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

SEO
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Using SEO to promote your website on a shoestring

宝贝求我我就停下来,你快一点好不好我快要到了 There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.

Your website strategy

Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.

Woman in red top pointing with both hands addressing the camera
Article

Address your customers in your marketing messages

宝贝求我我就停下来,你快一点好不好我快要到了 Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Man in a red and white shirt using an app on his phone above a kitchen design
Article

Five ways apps could transform your trade business

宝贝求我我就停下来,你快一点好不好我快要到了 Slick branding and expensive advertising are great - but the way you treat customers is far more important. How apps can help boost your reputation.

Man in a denim shirt holding a mug while looking at the content on his tablet
Article

How to make your content more engaging

宝贝求我我就停下来,你快一点好不好我快要到了 Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.

A film set with a directors chair
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How to use video to promote your business

宝贝求我我就停下来,你快一点好不好我快要到了 Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Symbol of a shopping trolly on a computer key representing online shopping and ecommerce
Article

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Article

Understand your online competitors

宝贝求我我就停下来,你快一点好不好我快要到了 Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Your email marketing campaign checklist
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Your email marketing campaign checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

Wooden gavel resting on the keyboard of a silver laptop
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Are you breaching the golden rules of marketing?

宝贝求我我就停下来,你快一点好不好我快要到了 Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.

Man passing a plain white business card to another man
Article

Ask before you send: permission-based email marketing

宝贝求我我就停下来,你快一点好不好我快要到了 You meet someone at a networking event and take details. Can you start sending them your email newsletters right away? Or should you ask permission?

Star trophy
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Be a Google star: getting reviews online

宝贝求我我就停下来,你快一点好不好我快要到了 In a crowded list of Google results, a business with four or five stars will stand out - so how do you get positive reviews online?

Group of employees sat around a table reading an email newsletter on their mobile devices
FAQs

Email newsletter FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Letters on a typewriter{{}}
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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

SEO concept: a young businessman shows the words 'Ask an expert' on a virtual display
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Find an SEO expert you can trust

宝贝求我我就停下来,你快一点好不好我快要到了 It can be hard choosing an SEO expert. Learn how SEO really works, what can go wrong and what questions to ask an agency before you sign a contract.

Four easy ways to increase your online sales
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Four easy ways to increase your online sales

宝贝求我我就停下来,你快一点好不好我快要到了 There are many ways to improve a website but often it’s the simple things that make a big difference. Online selling expert Chris Barling explains.

Woman with ginger hair looking at her laptop while smiling
Article

Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

'AFFILIATE MARKETING' written on a notepad with a brainstorm surrounding it
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Get an affiliate to promote your business

宝贝求我我就停下来,你快一点好不好我快要到了 Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme.

PPC advertiser Andrew Jardine standing on a trampoline
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How Google Ads helps me sell trampolines online

宝贝求我我就停下来,你快一点好不好我快要到了 Atlantic Trampolines is a specialist trampoline supplier that uses Google Ads to bring in orders. Founder Andrew Jardine reveals how.

How ecommerce saved our business
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How moving to online sales saved our business

宝贝求我我就停下来,你快一点好不好我快要到了 How Tim and Kevin Slatter fought back against the supermarkets with their ecommerce business The Cake Store, selling imaginative celebration cakes.

How to compete with bigger rivals
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How to compete with bigger rivals

宝贝求我我就停下来,你快一点好不好我快要到了 Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Pair of white earphones resting on a screen showing a podcast
Article

How to create podcasts for your business

宝贝求我我就停下来,你快一点好不好我快要到了 What is podcasting and why should you use it for your business? Podcasts are surprisingly easy to create and can help you connect with your customers.

Person in a pink shirt holding a credit card while using their laptop for online sales
Article

How to increase your online sales

宝贝求我我就停下来,你快一点好不好我快要到了 Gemma Haggarty explains how to increase your online sales by turning web visitors into customers.

Woman on the phone while using her laptop to talk to a customer in her ecommerce store
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Marketing your ecommerce store

宝贝求我我就停下来,你快一点好不好我快要到了 Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Article

Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.

Article

Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Seven ways to improve your online conversion rates
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Seven ways to improve your online conversion rates

宝贝求我我就停下来,你快一点好不好我快要到了 CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.

Turn website visits into more sales
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Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products.

Article

Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Good website design for small businesses
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Win sales through good website design

宝贝求我我就停下来,你快一点好不好我快要到了 The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Fingers typing out web copy on a keyboard
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Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.

How I have grown my online toy business

宝贝求我我就停下来,你快一点好不好我快要到了 Despite starting up at the recession's height, Julia Lowe of Farm Toys Online explains how high quality products and clever marketing ensured success.

A Quarter of case study
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How we sell retro sweets online

宝贝求我我就停下来,你快一点好不好我快要到了 Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.