Content marketing

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

Content marketing
ARTICLE

Content marketing - overview

宝贝求我我就停下来,你快一点好不好我快要到了Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

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Article

11 cheap or free advertising methods

宝贝求我我就停下来,你快一点好不好我快要到了 11 simple ways you can market and advertise your start up business on a tiny budget from social networking to online directories and email marketing.

Email marketing team huddled around a laptop for an email campaign
Article

How to write effective email newsletters

宝贝求我我就停下来,你快一点好不好我快要到了 Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.

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Article

Address your customers in your marketing messages

宝贝求我我就停下来,你快一点好不好我快要到了 Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

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Article

Great infographics made easy

宝贝求我我就停下来,你快一点好不好我快要到了 Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

A social media marketer works on improving his SEO
Article

Ten ways to improve your search rankings

宝贝求我我就停下来,你快一点好不好我快要到了 Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.

Group of employees sat around a table reading an email newsletter on their mobile devices
FAQs

Email newsletter FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

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Article

Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Pair of white earphones resting on a screen showing a podcast
Article

How to create podcasts for your business

宝贝求我我就停下来,你快一点好不好我快要到了 What is podcasting and why should you use it for your business? Podcasts are surprisingly easy to create and can help you connect with your customers.

Article

Secrets of good writing

宝贝求我我就停下来,你快一点好不好我快要到了 Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Article

Web copy that works

宝贝求我我就停下来,你快一点好不好我快要到了 Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Fingers typing out web copy on a keyboard
Article

Write effective website copy

宝贝求我我就停下来,你快一点好不好我快要到了 Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.