PR

宝贝求我我就停下来,你快一点好不好我快要到了Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

PR
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PR - overview

The basic things you need to know about PR for your business, building relationships with the media and managing the impact of publicity.

PR opportunities
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PR opportunities - overview

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

Handling bad publicity
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Handling bad publicity - overview

Had public criticism or a PR disaster? Start here to find out how to handle it, how to limit the damage and how to turn things around.

Writing a press release
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Writing a press release - overview

Journalists want to see a compelling story backed up by facts and figures before they give you coverage. How to make your press release stand out.

Dealing with bad publicity - checklist
Article

Dealing with bad publicity - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.

Two female journalists drinking coffee whilst using a computer
Article

Building relationships with journalists FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 22 FAQs explaining how to find, make contact with, and build relationships with journalists to generate positive PR about your business

Man in a shirt holding his glasses up while looking at his laptop after receiving bad publicity
Article

Handling bad publicity FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 Seven FAQs explaining how to handle bad publicity in the press and on social media, and what to do if competitors spread rumours about your business

Red vintage radio
Article

How to shine in local radio interviews

宝贝求我我就停下来,你快一点好不好我快要到了 If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

Article

Planning your PR and content marketing FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 18 FAQs explaining how to plan your PR and content marketing to publicise your business in newspapers and magazines and on websites, TV and radio

Article

Using PR to improve your business FAQs

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

Article

What is PR?

宝贝求我我就停下来,你快一点好不好我快要到了 Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.

Article

Writing a press release FAQs

12 FAQs explaining how to write a press release that meets your objectives and stands out because of its headline, picture and quotes

Three black microphones facing the camera with blurred people in the background
FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Woman in a suit handling a complaint from a man and a woman
Article

Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.

How to create press and media coverage
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How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

'NEWS' written in blue text on multiple wooden dice on top of a newspaper article
Article

How to generate positive press coverage

宝贝求我我就停下来,你快一点好不好我快要到了 Favourable press coverage about your business will boost your profile and could drive some welcome additional sales. So, how can you do your own PR?

Person pointing to a tablet which is displaying a press release article
Article

How to put together a press release

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.

Article

PR on a shoestring

Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards.

telesales staff - Using PR to reach your customers
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Using PR to reach your customers

宝贝求我我就停下来,你快一点好不好我快要到了 Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.

Article

Why it pays to seek publicity

宝贝求我我就停下来,你快一点好不好我快要到了 There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

Man holding a "social media infuencers" card
Article

Essential guide to effective PR

宝贝求我我就停下来,你快一点好不好我快要到了 PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.

Planning your PR - checklist
Article

Planning your PR - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.

Writing a press release - checklist
Article

Writing a press release - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.

A Quarter of case study
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How we sell retro sweets online

宝贝求我我就停下来,你快一点好不好我快要到了 Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.