PR opportunities

You don't need to wait for something to happen before you publicise it. You can create PR opportunities that prompt media coverage for your business.

PR opportunities
ARTICLE

PR opportunities - overview

How to create chances to get media coverage for your business, and make your press release more likely to be picked up by journalists.

Red vintage radio
Article

How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

A group of newspapers folded next to each other
Article

Ten ways to generate free publicity

Media coverage is a blessing for small businesses - as your profile goes up, so will your sales. Even better if you can do this for free.

Article

Using PR to improve your business FAQs

宝贝求我我就停下来,你快一点好不好我快要到了 19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts

Article

What is PR?

Put simply, PR is positive publicity. It encourages people to think and speak positively about your business, building its reputation.

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FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

How to create press and media coverage
Article

How to create press and media coverage

Discover the four key ways that you can get press and media coverage - PR is a great way for small businesses to raise their profile and get noticed.

Article

Ten ways to get coverage in your local media

宝贝求我我就停下来,你快一点好不好我快要到了 Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.

Article

Why it pays to seek publicity

There may be no such thing as free publicity - but PR is one of the most cost-effective marketing tools and it can deliver fantastic results.

A Quarter of case study
Article

How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.