Sales lead generation

New sales leads are the lifeblood of many businesses. To successfully generate them, you'll need to actively prospect for marketing leads.

Sales lead generation
ARTICLE

Sales lead generation - overview

宝贝求我我就停下来,你快一点好不好我快要到了How to find new leads and convert them to sales - from making your initial list to qualifying leads, making your approach and managing contacts.

Group of people sat around a table discussing an effective networking strategy
Article

Create an effective networking strategy

宝贝求我我就停下来,你快一点好不好我快要到了 Networking can help you generate new sales leads, deepen connections with existing contacts and learn useful information about your markets.

A man looking through binoculars seeing money
Article

Nine top tips for finding new customers

宝贝求我我就停下来,你快一点好不好我快要到了 Relying on too few customers can leave you vulnerable - losing just one could mean you hit cashflow problems. Here's how to find new customers.

Paper chain cutout showing a team of people holding hands on fake grass
Article

Create a team networking culture

Good networking generates sales leads and contacts who can help you develop your business. But how do you get your employees to network effectively?

Customer using her card to buy clothes while smiling at the camera
Audio

Getting customers to come to you

宝贝求我我就停下来,你快一点好不好我快要到了 Podcast with Grant Leboff introducing techniques you can use to attract customers to your offer

Woman in a red top smiling while on the phone having solved a problem for a customer
Article

How to solve problems for your customers

宝贝求我我就停下来,你快一点好不好我快要到了 In order to make sales, we have to understand our customers then ensure we target the relevant potential customers with the right sales messages.

A man and woman having a meeting over a desk about being reliant on a single customer
Article

I'm too reliant on a single customer

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

A man in a suite stood folding his arms at a networking event
Article

Improve your soft skills for better networking

宝贝求我我就停下来,你快一点好不好我快要到了 The idea of networking fills many people with fear. But what are the skills you need to be a good networker and how can you improve your performance?

FAQs

Sales promotions FAQs

Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.

Article

Sell solutions, not benefits

Benefits often prevent a salesperson from engaging with the real motivations of the buyer. In fact benefits are no more than an abstract idea.

Article

Selling to big business

宝贝求我我就停下来,你快一点好不好我快要到了 Winning a contract to sell to a big company can be just what your business needs, but getting your foot in the door is hard. Here are some tips.