Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Social media

Social media - overview

宝贝求我我就停下来,你快一点好不好我快要到了Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.


Twitter - overview

With millions of active users, Twitter is a popular social media app for businesses that want to build an audience for their brand.

Facebook - overview

Facebook - overview

Small businesses are increasingly using Facebook for customer engagement and brand building. Here's our guide to Facebook's key features for SMEs.


LinkedIn - overview

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

Young photographer using a retro film camera for her Instagram

Instagram - overview

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.


Pinterest - overview

A guide to using Pinterest to promote your business; how to create boards, pin images and videos, repin and share posts and build a following.

Social media strategy

Social media strategy - overview

宝贝求我我就停下来,你快一点好不好我快要到了Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Person holding their thumb up in front of a blue back ground imitating the Facebook logo

Get started with Facebook in your business

宝贝求我我就停下来,你快一点好不好我快要到了 Facebook has evolved into the preferred social networking website for more than 1.2bn users worldwide. So, how do you use it for business?

Person taking an Instagram photo of their food on their phone

Get started with Instagram in your business

宝贝求我我就停下来,你快一点好不好我快要到了 How can you use Instagram in your business? See how to get started with this photo sharing social network - expert hints, tips and advice.

A lady holding a camera stood in front of a blue background

How to use Instagram to promote your business

宝贝求我我就停下来,你快一点好不好我快要到了 Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.

A female consumer bags a bargain having tracked it down via a business' social media profile

Using social media to attract consumers - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.

Woman in glasses sitting down using Facebook on her phone

20 top Facebook tips

Facebook a key marketing tool for businesses large and small. If yours is yet to reap the benefits, marketing guru Sarah Orchard offers her advice.

Businessmen using LinkedIn at a cafe in the afternoon light

20 top LinkedIn tips

宝贝求我我就停下来,你快一点好不好我快要到了 Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.

Woman in black top using her phone to advertise on twitter

An introduction to Twitter advertising

Twitter Ads allow you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

Man using computer - Best apps: for social networking

Best apps: for social networking

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Social media marketing

Combine social media with other forms of marketing

宝贝求我我就停下来,你快一点好不好我快要到了 Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

A desk with a keyboard, mouse and cup of tea with wording over the top

How to use Facebook Live to promote your business

宝贝求我我就停下来,你快一点好不好我快要到了 Sarah Orchard explains how live streaming with Facebook Live can boost customer engagement and improve brand reach for small businesses.

A man stood in a cafe with an apron on using a tablet

How to use Pinterest to promote your business

宝贝求我我就停下来,你快一点好不好我快要到了 Pinterest is more search engine than social network. Gemma Went explains how to maximise Pinterest's potential to drive traffic to your website.


Six things you need to know about Facebook

宝贝求我我就停下来,你快一点好不好我快要到了 Facebook has many features that can help small businesses to reach new audiences. Gemma Went has six top tips on getting the most out of Facebook.

Two yellow birds on a telephone wire

Can Twitter help your business?

Twitter has become the de facto way of sending instant news about a fresh offer to hundreds or even thousands of potential customers.

Social Networking

Get staff using social media to your benefit

宝贝求我我就停下来,你快一点好不好我快要到了 Most employees will already be using social networking sites such as Facebook and Twitter, so why not use their skills to help market your business?


Six things you need to know about Pinterest

宝贝求我我就停下来,你快一点好不好我快要到了 You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.


Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.