Social media strategy

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Social media strategy
ARTICLE

Social media strategy - overview

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Article

Social media - above or below the line?

宝贝求我我就停下来,你快一点好不好我快要到了 Advertising used to be divided into above the line (brand building) and below the line (lead generation and conversions). Social media now does both.

Use social media to market your business
Article

Use social media to market your business

宝贝求我我就停下来,你快一点好不好我快要到了 Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.

Birds sitting on cable line
Article

Finding your audiences on social media

If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.

A man uses his phone to update his social media
Article

Ten essential business social media apps

宝贝求我我就停下来,你快一点好不好我快要到了 Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Social media - Blackboard with interlinked people{{}}
Article

Ten ways to expand your social media contact list

宝贝求我我就停下来,你快一点好不好我快要到了 Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.

Managing your online presence - checklist
Article

Managing your online presence - checklist

宝贝求我我就停下来,你快一点好不好我快要到了 The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.