Marketing strategy

Online marketing

Article

Web copy that works

宝贝求我我就停下来,你快一点好不好我快要到了Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Social media

Woman smiling while using twitter on her phone and eating chocolate

Article

Get started with Twitter in your business

宝贝求我我就停下来,你快一点好不好我快要到了Twitter should not be used simply to broadcast sales messages all day, but often it can drive sales. Find out how to start using Twitter for business.

Media advertising

Customer care

White database with marketing information written on them

FAQs

Marketing with your database FAQs

宝贝求我我就停下来,你快一点好不好我快要到了Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Sales

Market research

Benchmarking

Article

Benchmarking

宝贝求我我就停下来,你快一点好不好我快要到了Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Direct marketing

A dictionary page with Plan A and Plan B highlighted in different colours

Article

How to learn from your marketing mistakes

宝贝求我我就停下来,你快一点好不好我快要到了It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

Exhibitions and events

Group of employees in suits networking with each other

Article

How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

PR